This Polish website already won FWA award. It has changed since then but it is again fantastic work. Unfortunately it is in Polish. This is website for fruit juice "Jupi" and it is really funny. It does interact with the viewer. The recent idea is to let people visiting website to create short film advertising "Jupi" juice. Viewer can also vote for the best film and the winner will see his work in the television. I like the idea but also colorful and fresh design. There is a lot of fun on this website and I think it is really good for advertising the product.
http://www.jupiland.com/pl/
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